BA Organizational Communication seeks to address the ever-increasing demand for expertise in modern communication as related to organizations in the Philippines. The program aims to present a holistic perspective of organizational dynamics in the modern-century by focusing on organizational-related communication skills.
Because communication is a complex process in itself and a vital factor in the shaping of human ecologies, the importance of strengthening efficiency and effectiveness in communication cannot be overemphasized especially in organization structures where needs are highly technical. Thus, the entire program concentrates on an integration of written-oral skills and just not the mastery of either oral delivery or writing style as separate abilities. Furthermore, the audio-visual component in the curriculum aims to encourage the students to employ all the modern persuasive tools that make for effective communication.
The program is specifically geared to serving organizations where English and Filipino languages are used as major instruments of communication thus, a bilingual approach shall be adopted for classroom dynamics. This is to train the students to be articulate not only in English but also in Filipino for them to be truly effective in the Philippine organizational setting.