http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/265 Bachelor thesis of BA Organizational Communication students 2026-07-14T03:02:02Z http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3797 A Study on the Level of Organizational Commitment of the Members of the Rotary Club of Cabuyao Circle (RCCC) and How is it Manifested in Group Performance Baculpo, Marilyn C. Sometime June 1999, the Rotary Club of Cabuyao Circle (RCCC) planned to come up with a series of cable television shows on the importance of a college/vocational degree after high school as a part of their career-orientation program service for the community. This project proposal of the RCCC has led the students to study the community of Cabuyao as the subject for individual theses. This also prompted the researcher to study the members of the group of RCCC, mainly because of their voluntary work for RCCC. This paper tackles organizational commitment and how it is manifested in the performance of a group. Organizational commitment has been defined as a representation of agreement on the part of the employees with the goals and objectives of an organization and a willingness to work towards these goals. The main problem of this study is to know the level of commitment of the members of the Rotary Club of Cabuyao Circle (RCCC). Its subproblems include: (a) What are the indicators of the commitment of its members?; (b) How are these manifested in the group?(c) What are the factors contributing to the level of organizational commitment among its members?; and (d) Does it have an effect on group performance? The Organizational Commitment Questionnaire (OCQ), designed by Steers and Mowday in 1979, has been used to serve as a measuring tool for the level of commitment of the members of the RCCC. It has 15 items, each presenting statements about the respondents' sentiments towards the group they belong to, their relationship with its members and its impact on their personal lives. Five items are negatively phrased, thus the scoring is reversed. A Focus Group Discussion (FGD) with the members has also been done to get in-depth explanations of their responses in the questionnaire. To measure the data gathered from the questionnaire, the mean measure of central tendency has been employed. The questionnaire has been presented and analyzed on a per respondent and a per item level and verified with their responses from the FGD. A 5.00 result from the questionnaire means that the level of commitment is high and deviations from 5.00 signifies a lower level of commitment, depending on the points gained. This constant value is computed by adding the highest possible answers for all the items, divided by the number of items. Results show that the level of commitment is high, after getting a computed mean of 5.02 for the group. Factors contributing to this high commitment are what the group has coined their Anchors of Friendship which are: Open Communication, Feeling of Belongingness, Acceptance of Limitations, Being Positive in Outlook, Going the Extra Mile for Others, Flexibility, Trust, Resourcefulness and Sense of Humor. Furthermore, indicators of this high level of commitment are their sense. of pride in their affiliation with the group, loyalty to the group and synonymous personal values to that of the group's values. In return, the members level of commitment has directly contributed to the performance of the group for the past three years, which are evidenced by the number of awards and citations the group has received. On their first year of service, they have been fortunate to receive the Rookie Club of the Year. Thus, the level of commitment of members has an effect on the performance of the group, and in a macro sense, in the organization they are working for. The members have been willing to share and sacrifice what they have, both material and immaterial for the group to thrive. 2000-03-01T00:00:00Z http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3795 An Exploratory Research on the Practice of Brand Management of the Philippine American Life and General Insurance Co., Inc. Garcia, France Joyce S. Brands have been central to marketing for more than a century, and its most essential function is to create a distinction among entities that may satisfy a customer's need. The logic of brand management has been "Build a brand, and the world will beat a path to its door". Brands perform many functions such as brand reduction for buyers, facilitation for sellers, facilitation for the introduction of new products, facilitation of promotional efforts, and also the facilitation of premium pricing as well as the facilitation of market segmentation, and brand loyalty (Berthon, etal., 1999). These functions spur diverse firms to base their strategies almost entirely on building brands. The trends that are changing brand management today include the influx of information technology, the changing consumer values, and the emergence of brand/product/service mimicry. Brand managers are held responsible for the success of single bi-ands or categories of products (Berthon, etal., 1999). In view of this, the researcher wished to determine how the Philippine American Life and General Insurance Co., Inc. (Philamlife) effectively practices the concept of Brand Management. Subsequent problems that the researcher also aimed to answer are the following: 1. With the onset of technological changes, what are the steps that Philamlife is willing to undertake to cope with these technological advancements? 2. With the changing consumer values, what are the tactics that Philamlife is using to keep its current market and lure a larger market? 3. With the introduction of new insurance companies with their respective products and services, how does Philamlife intend to be competitive and maintain its position in being the number 1 insurance company in the country? Information on how the Philippine Life and General Insurance Co., Inc. (Philamlife) practices the concept of brand management could aid in the implementation of a new program for brand management to increase productivity and profitability for the company. This study would also show the importance of long-term planning for any company, business or organization. It would also broaden knowledge of the concept of brand management for the current study's readers. The scope of the study revolved around the practice of brand management by the Philippine Life and General Insurance Co., Inc. (Philamlife). The current study involved personal interviews by the researcher with the employees of the Philippine Life and General Insurance Co., Inc. (Philamlife) whom are directly associated with its brand/product/service management with the aid of an -- interview schedule. The study was limited in its representativeness and generalizability due to the small sample and qualitative analytical procedure. From the data gathered and analyzed by the researcher, the following conclusions have been reached about the company: • In terms of customer-service, the Philippine Life and General Insurance Co., Inc. has adapted well to the technological changes in the corporate world with their web site, 24-hour Call Center, E-mail programs for all branches and offices nationwide, and E-mail literacy for employees of the company. • Product and service diversification facilitates for better service of Philamlife. • In terms of advertising, Philamlife focuses more on improving corporate image instead of promoting specific brands/products/services. • Personalized customer service and stability will be the key ingredients for Philamlife to be able maintain its competitiveness and position being the number 1 insurance company in the country. • Overall, the Philippine Life and General Insurance Co., Inc. concentrates in improving its image with the public since the company believes that a good image projects good products and services. And from these conclusions, the researcher has decided to give the following recommendations: To Philamlife, the company should: • should engage in long-term planning so as to anticipate the needed changes in the concept of brand-management. • should allow consumers to be able to purchase insurance policies on-line through their web site, provided that there would be a background check before policies can actually be sold to clients. • create brand management teams for each product or service Philamlife offers to ensure the brand's successful performance, assessed by monitoring shifts in the brand's share of the market and/or contribution to profit. • concentrate on advertising geared towards the Class C market of the population stressing on the benefits of pre-need insurance policies. • improve their advertising schemes to gain more exposure to the current market. The Philippine Life and General Insurance Co., Inc. should concentrate in promoting its products and services more than its corporate image. To future researchers of the concept of brand management, the researcher recommends that: • the company chosen to be evaluated in its effectiveness is a well-known and established company for them to trace back the success of their respective companies. • there should be an accommodating contact person inside the chosen company to be researched on so as to be able to visit the company often for better and more accurate observations. • There should be an increase the research's sample size to be able to give better generalizations and conclusions on the researched company. 2000-03-01T00:00:00Z http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3794 A Descriptive Study on Peer Group Influence in an Individual’s Decision-Making Quesada, Charmylaine M. The Rotary Club of Cabuyao, Laguna - Ladies' Circle has been giving career orientations to several schools in Cabuyao for the past few years. This time, they (Rotary Club) decided to change the format of the career orientation. They decided to make an audio-visual presentation of the career orientation, to make it more interesting, appealing and apt to the taste of high school students. They want to air it on the community cable for the students, together with the other sectors that subscribe to the community cable. And to help Rotary in this project of theirs, nine students were tasked to do a research on the different factors and reasons that could help answer that question why their high school graduates do not pursue higher education. Education has always been important, especially to us Filipinos. The researcher and the other related studies affirm that there are a lot of factors that contribute to Laguna's, specifically, Cabuyao's problem. Social factors such as: financial, economic, etcetera. But, this study focuses on that factor where an individual does not function alone and indeed, acknowledge those people around him or her, which is his or her peer or group. This study alone focuses on the extent of peer influence in an individual's decision making, if they acknowledge peer influence and do the students of Cabuyao, Laguna know that peer influence exists. Furthermore, the primary goal objective of this study is to know, as to what extent does peer group influence an individual's decision making. The framework used by the researcher is taken from the book Our Social World, by Forsyth, Donelson R., 1995. This particular framework focuses on several concepts: the individual, social influence, types of opinions, and decision-making according to opinions. The researcher used the student as the individual and the peer or group as the social influence. The three types of opinions discussed are the conversion opinion, which states that an individual, a student for that matter, would have a change in opinion or judgments, when he or she personally agrees with the group. And in this type of opinion, an individual would do and say what the group would. The second opinion, which is the compliance opinion states that an individual accepts the group'' beliefs, but still maintaining his or her own. The decision that would entail this type is that the individual, even though disagreeing with the group, would still do what the group would. The third type, which is independence states that, an individual, would not be afraid to voice out his or her own opinion, whether it conforms with the group or not. The decision that the individual would make, having this type of opinion would be that he or she would do what he or she wants regardless of his or her group's opinions on the matter. The researcher used the descriptive-explanatory design. Descriptive because this study aims to describe as to what extent peer influences an individual. Explanatory because this study further explains the concept of peer influence together with the extent of peer influence in decision-making. The researcher used two tools in data gathering. First is the questionnaire to ask specific questions and the focus group discussion, so that the researcher could know what the respondent wants to say and explain, and if he or she wants to go deeper into the topic. Respondents were 100 students from Cabuyao National High School that is for the questionnaire. For the focus group discussion (FGD), there were five students from the same school who are randomly picked in order to conduct the said tool for data gathering. From the data gathered, the researcher is able to conclude that indeed, a peer or group influences an individual in his or her attitude and in other things. But, although the respondents admit that they are influenced by their peer or group, when it comes to decisions like their education, whether to pursue it or not, the individual decides for himself or herself. It is still what he or she wants that would prevail. Which at the same time answers the researcher's inquiry as to what extent does peer influence an individual's decision making. A group influences an individual to shape him or her into what he or she is, but when it comes to decisions, like going to college or choosing a course. to take, it is still the individual who will decide. 2000-03-23T00:00:00Z http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3792 The Perceived Effects of the Equitable PCI Bank Merger BG Aguirre Branch on Corporate Public Image and Customer Satisfaction Acuña, Rizza Recently, organizational change and development are the trends that we see in the economy. They have become more rampant. It may be because of our country's need for globalization or just a good business decision on hand. Mergers and acquisitions are without a doubt the good examples of organizational changes. It entails total organizational renovation and revamp. This then calls for a new, innovative and attention -getting corporate public image. It would be natural for the organization to change its mission and vision statement, products and services and management. The dilemma lies in how the new organization can entice the attention and elicit the continued support of customers. Aside from this, they have to maintain or better the satisfaction level of their customers. A fitting example of this is the recent Equitable PCI Bank merger. The two leading banks recently merged in the hopes of fixing their management troubles and to give their clients better service and products. Equitable Bank and PCI Bank combined their two impeccable reputations to build a new corporate public image, which will lead them to the 22nd century. They are now able to offer their customers a very wide range of products and services, v11hich cannot be found in other banks. Equitable PC! Bank launched a new corporate public image and this of course had a very big effect on their customers. The new management had to consider how all these changes would affect their relationship with their customers. This then leads us to our study, which focuses on the corporate public image and customer satisfaction level of the Equitable PCI Bank. We are now faced with our problem which is "How did the recent Equitable PCI Bank merger affect the corporate public image and customer satisfaction?". The study generally tackles the issue of whether the customers are aware of the new corporate public image of the merged bank and were their reaction towards it positive. This then would lead to the satisfaction level of customers. Was there an improvement or downward move of customer satisfaction level? Generally, this study would like to see if a move of this proportion is good for an organization and how does rt affect the reputation and the customers of the organization. To be able to gather this information, questionnaires focusing on the corporate public image and customer satisfaction level were provided. Specifically, the questionnaire gathers information about the respondents' previous bank and what information they know regarding the corporate public image of their bank then compares it with the information disseminated by the new Equitable PCI Bank. The latter part of the questionnaire compares the satisfaction level of the respondents towards the services offered by their previous bank and the new and merged Equitable PCI Bank. Interviews were also set up with some key people to get a better understanding of how the merger information was disseminated. A little of their opinion was also asked to get a clearer view of how this merger was perceived from the inside. The Equitable PCI Bank merger is generally perceived as a good organizational move. The respondents of the study showed that their satisfaction level towards the different services afforded to them has improved. It was also seen that the corporate public image of Equitable PCI Bank was very positive even if the respondents had reservations about the merger of the wo banks. Though, Equitable PCI Bank was very involved in providing customers with information about the ·: merger, these results did not solely rely on the efforts of the corporate communications department of the bank. 2001-01-01T00:00:00Z