Department of Arts and Communication: Recent submissions

Now showing items 21-40 of 519

SINUKUAN: Ang Halamang Anting-Anting sa Bayan ng Morong, Rizal

Vicencio, Alyssa Lindy S. (2019-05)

Ang agimat at anting-anting ay magkaiba. Ang agimat ay mula sa kalikasan habang ang anting-anting ay likhang tao. Ngunit, sa pag-aaral na ito sisiyasatin ang panibagong konsepto na halamang anting-anting, ang pinagsamang ...
Paet-Culture: Representation of Paete as Carving Capital of the Philippines in Select Cultural Forms

Dorotheo, Maria Yra C. (2019-05)

The Municipality of Paete has been declared the Carving Capital of the Philippines by former President Gloria Macapagal Arroyo in 2005. The film Carving Thy Faith (2018) by Hiyas Baldemor Bagabaldo, the Paete Ukit-Taka Festival ...
Exploring the Role of Managers' Communication Strategies in the Facilitation of an Organizational Change

Villanueva, Jedidiah C. (2024-05)

Organizations have been undergoing change more recently because of the shift to a more digital-oriented landscape, among many other reasons. Human Resources (HR) managers, who are usually the drivers of change in an ...
First Impressions Last, or Do They? Exploring the Upward and Lateral Impression Management of Public Elementary School Teachers in a Municipality In Pangasinan

Velasquez, Kirstein Danielle M. (2024-05)

Western literature established that employees’ impression management is geared towards achieving tangible work benefits; Asian literature highlighted a high concern in maintaining the face or impression due to societal ...
The Significance of Leader-Member Exchange (LMX) on the Organizational Commitment of a Professional Filipino Volleyball Team

Sison, Joaquim Andrew C. (2024-08)

This study explored how the quality of the coach-player relationship was significant to the volleyball coach and players’ commitment to the team through using the Leader-Member Exchange (LMX) theory. The LMX theory is a ...
"TL, support call po": An Explanatory Inquiry into Employees' Lived Experiences with Perceived Leadership Styles and their Impact on Work Performance in a Philippine-Based BPO Company

Sealongo, Trojan Rosh D. (2024-05)

The Business Process Outsourcing (BPO) industry is one of the largest in the country. However, it faces challenges of low employee performance and high turnover. Given the hierarchical structure of BPOs, managers play a ...
The Customer is Always Right: The Impact of User-Generated Content (UGC) in Brand Marketing on Instagram and Tiktok on Generation Z’s Purchasing Behaviors in Metro Manila

Sartillo, Angeli M. (2024-06)

In today's digital era, User-Generated Content (UGC) has become pervasive, particularly among Generation Z, who actively engage with platforms like Instagram and TikTok. As UGC increasingly shapes consumer behavior, ...
Building Connection with Patients Connected to Machines: A Descriptive Study of Nurse Communication with Chronic Patients in Philippine Hospital Units

Santos, Jasmine A. (2024-05)

Chronic patients are those who regularly visit hospitals and rely on machines. It is crucial for nurses to communicate with them consistently to help provide health literacy and improve their overall well-being. Despite ...
The Relationship Between Makeup-Use and Self-Efficacy Among Gen Z Female Corporate Employees in Taguig City, Philippines

Mauricio, Patricia D. (2024-06)

This study aimed to explore the relationship between makeup use and self-efficacy among Generation Z (Gen Z) female corporate employees in Taguig City, Philippines. Data was collected from 384 respondents aged 18-27 using ...
The Role of Communication in Authentic Leadership and Followership Development Through Social Exchange Theory: A Case Study on Traditional Banks and Fintech Companies

Matayom, Albert Laurence V. (2024-06)

Authentic leadership is an emerging research construct that is rooted in positive psychology. It is a form of leadership that develops traits such as self-awareness and self-regulation which enables them to be true to ...
Exploring Transformational Leadership and Its Influence on Employee Affective Commitment in a Private Firm in the Philippines

Lupac, Carl Andre V. (2024-05)

Transformational leadership has been linked to significant organizational outcomes such as affective commitment. However, existing studies about this topic are contextualized in the public sector and in international ...
Exploring the New Normal: Understanding Filipino Managers’ Perceived Uncertainties in the Hybrid Workplace

Livelo, Leanne Irish A. (2024-05)

As the Philippines transitioned to a post-COVID-19 era, work arrangements shifted from traditional to modern hybrid work settings, prompting managers to adapt their strategies to the “new normal.” The uncertainties associated ...
Communicating Visions: Exploring the Social Identity Framing Rhetorical Strategies of Outstanding Sangguniang Kabataan Leaders

Landicho, Germaine T. (2024-05)

The ability of a leader to communicate compelling visions that can rally the masses is a fundamental aspect of effective leadership, an ability identified among charismatic leaders who skillfully employ rhetoric. In the ...
Game Changers: AI Integration in Sportscasting and the Evolving Landscape of Sports Media Organizations in the Philippines

Hildawa, Paolo Miguel N. (2024-05)

This qualitative study explored the integration of Artificial Intelligence (AI) in sportscasting within the Philippine broadcasting industry. The research addressed the increasing significance of AI in media, particularly ...
An in-Depth Exploration of the Filipino’s Consumer Behavior Towards the Marketing Communication of Green Products in the Philippines

Goh, Danielle Ainne B. (2024-06)

Consumption patterns have changed over the years. Nowadays, we see a huge variety of products in the marketplace. Along with the fast and continuous developments in consumption trends, going green has also become another ...
Work From Home: The Experiences of Telecommuting During the Covid-19 Pandemic and the Future in Working to a Digitized Workplace

Go, Joshua Emmanuel S. (2024-05)

The COVID-19 pandemic affected the way we work. From working on-site in the office to teleworking at home there have been questions about the differences of the working conditions and the effectiveness of the method of ...
Exploring the Connection Between Sociocracy and Agency in Panasahan Credit Cooperative, Bulacan, Philippines

Espino, Paula Andrae C. (2024-05)

The study examines the connection between sociocracy, manifested through internal communication practices and organizational structure, and agency, which is a component of empowerment, within Panasahan Credit Cooperative ...
Male Employees’ Perception on the Relationship of Femininity and Aversion to Women in the Workplace

Duero, Kenn Daniel A. (2024-06-06)

The existence of gender gaps and the absence of safe spaces in the workplace have been linked to stem from traditional gender roles, such as the expectation for e domestic tasks, which limit their workplace opportunities ...
The Relationship Between Perceived Leadership Styles of Officers and Organizational Commitment of Members in Loose Organization X in Metro Manila, Philippines

Dalipe, Juliane M. (2024-05)

Over the past several decades, organizational researchers have consistently demonstrated the empirical link between leadership styles and organizational commitment in tightly-coupled business organizations. In comparison, ...
The Relationship Between Communication Apprehension and General Self-Efficacy among Human Resource Management Employees in the Philippines

Cruz, Jamie Joan P. (2024-05)

This study aimed to explore how communication apprehension (CA) affects the general self efficacy (GSE) of Human Resource Management (HRM) employees in the Philippines. Given the significant influence of CA and GSE on ...

Now showing items 21-40 of 519

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