Abstract:
This research aimed at identifying how Adaptive Technology for
Rehabilitation, Integration and Empowerment of the Visually Impaired (ATRIEV),
a nonprofit organization, effectively uses public relations to sustain
its
partnerships with its publics namely: Liliane Foundation3 and Christoffel
Blindmission (enabling sector), Asia Pacific College (diffused sector), IBM-Daksh
(functional sector), Commission on Information and Communications Technology
(enabling-functional sector), and Parent Advocates for Visually Impaired Children
(diffused-normative sector). Purposive sampling procedure was conducted since
only one to two people from each public directly communicate with ATRIEV for
partnership. Face-to-face interviews and email correspondence with the key
persons from each public identified that ATRIEV uses special events and seen-
read-heard forms. ATRIEV meets up with them and exchanges information
through electronic mails, phone calls and text messages. ATRIEV also depends
on its representatives to establish and sustain the affiliation. The enabling sector
requires effective implementation and documentation of ATRIEV's programs to
continuously provide financial
assistance.
The
diffused
sector grants
scholarships and the functional sector provides career opportunities because
both agree with ATRIEV's public relations representatives. The diffused-
normative sector, on the other hand, makes necessary efforts to sustain the
partnership because it needs the programs ATRIEV provides. Although public
relations tools have no remarkable influence on donations, the enablingfunctional
sector guarantees an established partnership.
