Abstract:
This study poses the major research question: Are the advertising appeals of
herbal medicines, particularly My Marvel Taheebo, perceived to be effective by target
Filipino consumers?
Sub problems:
The sub-problems of the study are as follows:
4.
What are the various appeals used in advertising My Marvel Taheebo?
5.
Do these advertising appeals help increase the sales of My Marvel Taheebo?
6.
Does advertising of My Marvel Taheebo affect the knowledge, attitude, and
buying behavior of the consumers regarding the use of My Marvel Taheebo?
From keen observation of the advertising appeals launched by My Marvel Taheebo, they
have concentrated more on the logical aspect of persuasion. They make us see that in our
busy lifestyles, immense pollution, unhealthy foods, we ought to detoxify through
nature's own. We can actually fight illness and prevent living unproductively through
intakes of these herbal drugs. On other times, there are also segments from morning
variety shows that advertise My Marvel Taheebo. In this segment, there are ordinary
people in ordinary households who claim to intake Taheebo and their bad condition is
gone. These people testify that the product actually works.
