• Perceived Internal Effectiveness of the House of Representatives under the Four-day Workweek Program 

  Liscano, Anna Sophia B. (2009-03)

  In the Philippine Labor Code, Article 83 states that the normal hours of work of any employee shall not exceed eight (8) hours a day. However, in the past, several private companies and government agencies needed to ...
• Listeners' Attitude and Perception of Radio Stations' Image After Reformatting: Campus Radio 97.1 and Mellow Touch 94.7 

  Purugganan, Alexandra Yvette G. (2010-04)

  This study primarily aimed to establish whether radio listeners' attitude towards their preferred or choice radio station's reformat influences their perception of the station's new corporate image. The two defunct station ...
• A Comparative Study on the Risk Management Behavior of Small Scale and Large Scale Businesses in New Product Development, 

  Lariosa, Anja Melissa M. (2009-04)

  This is descriptive study designed to investigate the variations of risk management behavior within small scale businesses vis-a-vis large scale businesses in New Product Development. Determining the risk-identification, ...
• Intercultural Communication Strategies in the Localization of McCann Erickson Philippines-Coca Cola Advertisement 

  Rey, Veronica Velez (2006-04)

  Advertising is important in building the image and strengthening the position of a company and its product or brand in any market. Its main purpose is to convince its target market that this brand or this service is for ...
• Perceived Effectiveness of Advertising Appeals of my Marvel Taheebo Herbal Medicine 

  Regala, Ressy M. (2006-04)

  This study poses the major research question: Are the advertising appeals of herbal medicines, particularly My Marvel Taheebo, perceived to be effective by target Filipino consumers? Sub problems: The sub-problems of ...
• Overcoming Mathematics Anxiety in Studying Organizational Communication Statistics Through a Research-based Instructional Module 

  Ramos, Ralph Jason M. (2007-03)

  Statistics is a mathematically-based course that is required in various degree programs in almost all academic institutions. Unfortunately, it is now widely acknowledged that many students experience a considerable ...
• Communication Strategies Employed by Teachers to Promote School Values among its Students: Case Study of Quezon City Academy 

  Pulongbarit, Leah Anne E. (2007-03)

  Strategies are very important in accomplishing organizational goals including those of a school. In doing this, communication is always present. Such communication processes are employed to the values teaching strategies ...
• The Content Dimensions of the Organizational Socialization of Interns 

  Pineda, John Diether Von Bacani (2007-03)

  Generally, this study aimed to describe what interns learn in their organizational socialization at their placement. There were three organizations that participated in the study - Company A: Radio Broadcasting ...
• The Perceived Effectiveness of the Relationship Marketing Program of Philippine Airlines in Building Customer Loyalty 

  Pangilinan, Roselle M. (2007)

  An airline is an important part of air transportation. It caters to millions of air passengers on a daily basis. A passenger may avail of a flight, fly to his destination, and never purchase another traveling ticket ...
• A Study on the Perceived Effectiveness of Public Relations Tools in Communicating the Corporate Image of SUN Cellular 

  Faelnar, Charmie A. (2007-03)

  The importance of image cannot be overemphasized. According to Marconi (1996), “a good image, nurtured protected and brought to full bloom can create a halo that will light up the personality, the product, the company ...
• An Experimental Study of Deny Crisis Response Strategies and Kabataan Partylist’s Organizational Reputation 

  Simbulan, Julian Xavier S. (2023)

  The development of Coombs’ Situational Crisis Communication Theory provided crisis communication research with a recommended plan of action for crisis managers through the use of empirical data. Coombs outlined the ...
• The Influence of Servant Leadership on Work Engagement in a Community-Based Volunteer Organization During the Covid-19 Pandemic 

  Simbulan, Ferida Della C. (2023-06)

  This case study investigates the influence of servant leadership on work engagement in a community-based volunteer organization during the Covid-19 pandemic from the perspective of followers. The major objective of this ...
• The Laughter Advantage: Exploring the Relationship Between Humor Climate and Communication Openness Among New Employees in the Work-From-Home Setup of BPO Companies 

  Sendico, Maria Llara R. (2023-05)

  With communication openness and humor both deemed as vital constructs in an organization, it is important to explore how these two are related, and how both can be used to implement the best approach that enables people ...
• In the Name of Public Service: A Qualitative Study on the Crisis Communication Strategies of a Local Government Unit 

  Salvador, Jared N. (2023-06)

  Local Government Units are among the first responders in a crisis, and as an institution, it bridges the gap between the national government and its constituents. Like many organizations, they are not exempted from ...
• The Relationship Between Influencer Marketing and Perceived Brand Performance of Filipino-Owned Beauty Brands’ Marketing Employees 

  Sabalvaro, Sophia Isabelle S. (2023-06)

  Influencer marketing is a type of integrated marketing communication strategy (IMC) that shaped how brands connect, engage, and influence consumers through key opinion leaders (KOLs). This study takes a correlational and ...
• Saysay sa Startup: Isang Pagsusuri sa Komunikasyon ng Karismatikong Pamumuno at sa Pagtingin sa Pagkamakabuluhan ng Hanapbuhay Mula sa mga Kuwento at Danas sa mga Lokal na Startup 

  Purificacion, Jaira C. (2023-06)

  Layunin ng papel na suriin kung paano nabibigyang-daan ng komunikasyon ng karismatikong pamumuno ang makabuluhang hanapbuhay para sa mga miyembro ng mga lokal na startup. Ginamit ang metodolohiya ng pag-aaral ng kolektibong ...
• The Influence of Communication Competence on the Relationship between Emotional Labor and Organizational Commitment among Healthcare Professionals in Ugat ng Kalusugan (a.k.a. Roots of Health) 

  Principe, Precious Heide A. (2023-06)

  Health-oriented non-governmental organizations significantly contribute to the advancement of health and well-being among Filipinos. There is a gap in understanding the situation of healthcare professionals in these ...
• Knowledge-sharing behavior and Leader-Member Conversational Quality Among Employees of a Maritime Manning Agency 

  Navarro, Kimberly Denise B. (2023-06)

  Knowledge sharing and information sharing are significant aspects of today’s interaction and communication, especially in organizations. In sharing knowledge, people are able to ensure that tasks and responsibilities are ...
• Noted with Thanks : Emojis in the Rapport Management of Employees of a Local Government Unit in CALABARZON 

  Morente, Alexandra Sunga (2023-06)

  Emojis have changed the landscape of communication ever since people discovered putting a colon and a close parenthesis together made a smile. To this day, its ubiquitous presence penetrates the different aspects of life ...
• Correlational Analysis Between the Organization-Employee Relationship Maintenance Strategies, Perceived Employee-Organization Relationship (EOR), and Employee Communicative Behaviors (ECB) 

  Lobo VIII, Rodolfo C. (2023-05)

  This study focuses on the relationship between the various strategies in maintaining organization-employee relationship, perceived employee-organization relationship, and employee communicative behaviors. The framework ...

View more