• Haptic Cues: Its Importance and Impact in a Cross Cultural Setting 

  Cenzon, Anna Pamela M. (2000-03)

  Humans are separated from all other animal species through our ability to build and use symbols and tools in order to communicate. Whether consciously or unconsciously, humans communicate in order to have some bearing ...
• The Effect of the Communication Climate Resulting From Privatization, on the Communication Relationship Between PASAR Corporation’s Top Managers, as they Play the Roles of Both Superiors and Subordinates 

  Cristobal, Janice F. (2000)

  The focal point of the study is the description of the communication relationship between PASAR Corporation’s top managers and their immediate subordinates as influenced by privatization. In order to establish such a ...
• A Study on Health Concepts and Communicative Practices of Doctors at Makati Medical Center (MMC) 

  Hipolito, Antonio B. (1997)

  With the growing recognition of the shortcomings of biomedical science as a way to promote good health, a new method of treating patients has evolved. This method takes into consideration such factors as emotions, ...
• Perceived Significant Variables in Prejudice Reduction: Narratives of Focolare Movement Members 

  Rodriguez, Maria Araceli R. (1993)

  The world has undergone a major structural change within these last few decades. With the exploration of great technological advancements, it has been transformed from a mere parchwork of self-reliant nations into what ...
• Patterns of Job Satisfaction among Employees of the Church of Jesus Christ of Latter-Day Saints Administration, Manila 

  Ilagan, Jennifer Francesca D. (1991)

  Human behaviour have always been considered to be the moving force of all activities which occur between and among members of the organization. For this reason, human behaviour in organizations have been subjected to ...
• In BINI We Trust: Examining the Mediating Role of Parasocial Relationship Between Source Credibility Dimensions and Purchase Intention for BINI-Endorsed Brands Among Filipino Gen Z Consumers in Metro Manila 

  Vergara, Michaela Louise G. (2025-06-02)

  While celebrity endorsement remains an ubiquitous marketing strategy globally, existing research has predominantly focused on Western and select Asian contexts, leaving a gap in understanding its effectiveness within the ...
• Crafting the Right Perception: How Call Center Agents' Impression Management Strategies at Work Influence Managers’ Evaluations of Employee Performance 

  Velasco, Mary Joy R. (2025-06-25)

  This study examines the impression management (IM) strategies employed by call center agents in the Business Process Outsourcing (BPO) industry in Metro Manila, Philippines, and how these behaviors influence managerial ...
• The Equation of Teaching: A Qualitative Case Study on the Digital Competence Integration of Rural Mathematics Teachers in Cuenca, Batangas 

  Velasco, Jullia Alexa C. (2025-06-02)

  This study explored the digital competence of Mathematics elementary school teachers in rural schools of Cuenca, Batangas, using the Technological Pedagogical Content Knowledge (TPACK) framework (Mishra & Koehler, 2006) ...
• Latte Us Brew the Brand: Young Consumers’ Perception of Social Media Marketing Activities and Brand Equity of Local Small-Scale Coffee Shops in Metro Manila 

  Valderrama, Nicole Anne D. (2025-05-26)

  In a market shaped by shifting customer preferences and rising competition, local small-scale coffee shops in Metro Manila face the challenge of establishing a strong brand presence with limited resources. This study ...
• Babae Ka, Hindi Babae Lang: Exploring the Crisis Leadership Strategies of Female Barangay Captains in Metro Manila 

  Udarbe, Arvie Kate R. (2025-06-02)

  This study explored the crisis leadership strategies of female barangay captains in Metro Manila, focusing on how they navigated complex emergencies and fostered community resilience at the grassroots level. Grounded in ...
• Conceal, Don’t feel, Don’t let them know: Unveiling the Emotional Labor Performances of SPED Teachers in a Public School in Quezon City 

  Trinidad, Lannah Clarise R. (2025-06-02)

  This study explored the emotional labor performances of SPED teachers in a public school in Quezon City. Guided by Goffman’s (1959) Dramaturgical Approach, it aimed to understand SPED teachers’ emotions, the emotional labor ...
• Challenges and Strategies Across Growth Stages: A Case Study of a Philippine Family-Owned MSME 

  Santos, James Daniel T. (2025-05)

  Micro, Small, and Medium Enterprises (MSMEs) are vital to the Philippine economy, yet many struggle with long-term sustainability due to high failure rates and growth-related challenges. This qualitative case study examines ...
• Building Customer Loyalty Through Social Media: Strategies of Small Businesses in Metro Manila 

  Reyes, Cristine Antonette C. (2025-05)

  In today’s highly competitive and digitally driven markets, fostering customer engagement has become essential for the continued success of small businesses. While existing literature has extensively examined engagement ...
• Shaping Markets Through Sustainability: Exploring the Influence of Perceived Corporate Responsibilities on Consumer Purchasing Behavior 

  Quiambao, Kristine S. (2025-05)

  Corporate responsibilities are imperative for businesses to foster stakeholder relationships, strengthen their brand image, and address sustainability issues. While extensive research has been conducted on CSR and consumer ...
• Navigating AI Adoption in English Language and Communication Education: Teachers’ Organizational Experiences in Philippine Higher Education Institutions 

  Posadas, Kristel Anne Mari G. (2025-06-02)

  As AI becomes increasingly integrated into education, research has primarily focused on students, with little attention on how teachers navigate the use of AI for teaching. This study explored how educators in Philippine ...
• Unbox With Me: Exploring the Relationship Between Perceived Value, Consumer Satisfaction, and Repurchase Intention of Blind Box Toys Among Filipino Generation Z Consumers from Metro Manila 

  Pascual, Alyssa Adriana M. (2025-06-02)

  This study examined the relationship between perceived value, consumer satisfaction, and repurchase intention of blind box toys among Filipino Generation Z consumers from Metro Manila, using the Stimulus-Organism-Response ...
• Off The Clock (Mentally): Quiet Quitting Experiences Of Gen Z Marketing Professionals 

  Palaganas, Annika S. (2025-05-26)

  This qualitative study examined how workers in the Philippine marketing sector experience quiet quitting. Quiet quitting is a phenomenon in which employees deliberately withdraw effort from work beyond their formal job ...
• The Relationship Between Work-From-Home and Work-On-Site Arrangements and Job Performance Among Employees in IT Companies in Metro Manila 

  Openiano, Krisha Joy S. (2025-05)

  Technological evolution and workforce transformations have enabled organizations to adopt various work arrangements. This study examines the impact and compares work-from-home and work-on-site arrangements on employees' ...
• Less Spite, More Light: Understanding Organizational Behavior Through Positive Corporate Conflict Communication Among Young Filipino Professionals 

  Noga, Kristiana Yanni Z. (2025-05)

  Conflict is an inevitable part of everyday life, both personally and professionally. With the continuous rise of young professionals entering the fast-moving consumer goods (FMCG) workforce, workplaces are becoming more ...
• The Art of Reducing Uncertainty: Exploring Store Managers’ Strategies to Reduce New Employee Uncertainties Within the Workplace in the Retail Industry 

  Nacorda, Arcen Gabriel P. (2025-06)

  New employees experience uncertainty when entering a new organization. It is crucial for a manager to come up with ways to help the new employee become more comfortable within the organization’s workplace as early as the ...

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