In 2004, Dove launched the Campaign for Real Beauty. Instead of overtly selling the product itself, Dove's strategy was to create a campaign that was anchored on beauty and women's self-esteem. The campaign was so successful ...

There are many things or activities that we tend to neglect their importance simply because they are a part of our every day routine. One of which is the act if story telling. The concept of storytelling and power in an ...