BA Organizational Communication Theses: Recent submissions

Now showing items 181-200 of 412

A Study on the Perceived Effectiveness of the Relationship Marketing Strategies of World Vision on Child Sponsorship on the Likelihood of Building Loyalty among New Sponsors

Amante, Christine Ann R. (2011-03)

This study aimed to establish the influence of relationship marketing strategies of World Vision on child sponsorship in building loyalty among new sponsors. It was supported by three frameworks - Zhang ang Feng's (2009) ...
A case study on the Workplace skills provided by the BA OrCom Program to its graduates through its Marketing related subjects and its correlation to the workplace sills perceived relevant by the Marketing Industry

Leonardo, Lizza Marie C. (2011-03)

BA OrCom, or any other program for that matter, aims to be able to provide their student’s with comprehensive training to learn workplace skills so that they might be able to find suitable employment. Goldhaber (1990) ...
Game-theoretic Perspective on the Relationship between Selfinterests and the Tendency for Interpersonal Deception in the Interaction among Colleagues in Emerson Network Power

Relojo, Kristine Mae D. (2011-04)

Using a game-theoretic approach to the deception phenomenon, this research aimed to understand how self-interest relates to the need for strategizing in interpersonal deception as one intends to interact with a colleague ...
WORKPLACE MEDITATION A Quasi-Experimental Study on Intrapersonal Communication as a Strategy for Coping with Organizational Stress and Improving Concentration

Banag, Patrick Jon P. (2010)

This study aimed to determine the effect of meditation on a manager’s level of work stress and concentration. As stress, when not handled well, is detrimental not only to the individual but also to the organization, ...
Perceived Internal Effectiveness in Local Governance Due to the Rehabilitation of the Bulakan Municipal Government Center

dela Cruz, Jasper Ryan R. (2010-03)

The local government plays an important role in national governance. In order to develop and strengthen them, one of the courses of action that need to be accomplished is the creation of a good working environment that ...
The Hedonic Calculus as Intervening Variable in the Perception and Behavior by Altruistic Motivation of the Customer Services and Support Operations Division of AXA Philippines

Osorio, John Robert M. (2010-03)

Corporate Social Responsibility (CSR) has been a relevant topic of the past decade. With more and more companies switching to a socially-responsible point of view, the study on the said concept has grown over time. ...
Influence of Organizational Commitment on Satisfaction in Communicating the Merger of Banco de Oro-Equitable PCI Bank Among Employees in Imus-Aguinaldo Highway Branch

Romanes, Ryo Landa G. (2010-04)

Based upon the Three-Component Model of Organizational Commitment by Meyer & Allen (1991) and the Strategic Employee Communication Model by Barrett (2002), this undergraduate research, divided into two stages, describes ...
A Study on the Virtual Superior-Subordinate Relationship in Rarejob Philippines, Inc.

Fernandez, Angelica D. (2010)

Following the Leader-Member Exchange Theory, this qualitative research is aimed at determining the process of building and maintaining virtual superior-subordinate relationships in Rarejob Philippines, Inc. The study was ...
Organizational Commitment and Turnover Intent Among Call Center Agents in Company X

Koga, Ken B. (2010-03)

The study investigated the relationship between the level of organizational commitment and employee turnover intent among call center agents using Allen and Meyer's Three-Component Model (TCM) of Organizational Commitment ...
The similarities between the views of Smart Communications, Inc. and its target market on the company's corporate identity conveyed through a celebrity endorser

Atienza, Jona Loren V. (2010-03)

The study aims to determine the similaiities between the view of Smart Communication, Inc. and the perception of the target market on the company’s corporate identity conveyed through its celebrity endorser, Sharon Cuneta. ...
Adaptive Mechanisms Employed by Subordinates Bullied by their Superiors in the Land Transportation & Franchising Regulatory Board National Capital Region Division

Rivera, Jeanne Bernadette Q. (2010)

Bullying no longer just exists in the playgrounds or in the academe. It has conquered the workplace, as well, with much more serious schemes and more crucial physical, mental, emotional, and social effect. Workplace ...
The Levels of Effectiveness of the Point of Purchase Materials of Globe Telecom’s G-Pass Service in Influencing Consumer Response from Metro Rail Transit Users

Sarausad, Mae Francesca C. (2008)

In today’s complex society, people and organizations continue to specialize. In the same manner, Advertising has learned to adapt itself as new products, new challenges, and new communicative situations emerge. As more ...
Acceptability and Perceived Effectiveness of Training Practices among Employees in McCann Erickson Philippines

Saniel, Alfie P. (2008-03)

A descriptive study was used to illustrate the current training methods of McCann Erickson Philippines (McCann). The study also determined if the training methods employed enactive learning, observational learning, or a ...
Verbal and Nonverbal Channels Used by Selected Fresh Graduates of the University of the Philippines Manila-College of Arts and Sciences To Promote Filipino Values in the Workplace

Quinto, Regine Anne M. (2008-03)

Globalization, the increasing interconnection around the world, has pervaded the Philippines’ local industries and institutions, bringing to the fore the issue of maintaining one’s cultural identity, or the need to promote ...
A Comparison of the Use of Verbal and Nonverbal Communication Embedded in the Coaching Styles of Three Filipino Sport Coaches: Case Studies of Three Successful Filipino High School Coaches

Nanagas, Noelle J. (2008-03)

Communication is necessary for any human activity to take place. Even in human activities where communication is not as blatantly shown such as activities that seem purely physical in nature like sports, communication is ...
Assertiveness and Influence of Junior Marketing Association University of the Philippines Manila (JMAUPM) Decision-making Group Members

Mendiola, Iris Lopez (2008-05)

In general, this study sought to determine the relationship between assertiveness and influence of the decision-making group of Junior Marketing Association University of the Philippines Manila (JMAUPM). Specifically, the ...
The Perceived Effects of Employee Volunteerism on Corporate Image as Experienced by Unilever Philippines

Marquez, Sherry Marie B. (2008-03)

In the face of the myriad of problems plaguing the country today, people are not apathetic but are willing to extend a helping hand and reach out to the needy. Organizations engage their employees in employee volunteerism ...
Corporate Social Responsibility Practice of Philip Morris in Tanauan Batangas

Palmario, Shiela Mae Joyce Sevilla (2007-03)

There is a growing consciousness among businessmen and industries to be more sensitive to stakeholders. In line with this, there are different industries which are turning to Corporate Social Responsibility programs. ...
The Perceived Effectiveness of Metro Rail Transit (MRT) Transit Advertisements in Influencing Consumer Reaction

Oczon, Marius Paul P. (2007-10)

Transit advertising, or the use of promotional materials in motion, has been a prevalent way of non-traditional advertising. It began in 1831 in New York but its resurgence only happened recently as more organizations tried ...
The Perceptions of Management and Employees on the Effects of Employee Involvement in New Product Development

Mariano, Pamela Toreno (2007-03)

This study aims to determine the perceptions of management and employees in the effects of employee involvement in new product development on the employees’ motivation, job satisfaction, and organizational commitment. Two ...

Now showing items 181-200 of 412

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