Pinoy youth pop culture: De La Salle University vs. Polytechnic University of the Philippines.

Abstract

History is a part of our culture. In fact, it plays a very big role in the formation of our identity as Filipinos. Attempting to study culture by revisiting history would give people the opportunity to gain a connection with their past, a connection that if strengthened, could give an individual his/her identity that in turn connects the person to Filipinos who lived in the preceding times, as well as those fellowmen with a great influence in history. In turn, this will also enable a person to understand and use the knowledge obtained in the present time.

Pop culture lives in everything that people do at this modern age, and no group could be more influenced than the youth. It is in this light that the researcher chose this study to be enlightened on how the people are affected and how it is related to the Philippine society as a whole.

Qualitative methods were used to prove to the people how strong the American influence is, and what is actually happening in reality. With the support of quantitative methods such as surveys and in-depth interviews, this study aims to address the youth and keep them aware so that together they can help each other in creating an efficient society that Filipinos wanted in the first place.