Abstract:
The researcher in this study aimed to see whether product patronage of
Twinkle Water (TW) is affected by the promotional activities that they
hold.
The study followed a descriptive research design utilizing specifically a
one-shot survey method. This was conducted among customers on TW in
the Golden City Imus community. A survey technique was used for
testing wherein forty (40) respondents were purposively chosen. The
instrument used was a three page survey questionnaire that was divided
into three main parts: (1) socio-demographic characteristics of
respondents, (2) background on their product-patronage, and (3) the
respondents perception on how promotional activities affect product —
patronage. The researcher also made use of two interview schedules: one
for the manager and another for the staff.
The analysis of the said data required the use of simple statistics, such
as frequency counts, and percentile averages among the means used. The
results of the survey were presented in tabular form while the interviews
were summarized in text.
The results showed that though promotional activities were a plusfactor
in a water station, it is basically the quality of the water that the key
influencers of the household base their decisions on.
Thus, the study concluded that promotional activities/material help in
attracting customers but it is product quality that makes the consumers
come back for more.
