Stereotypical Traits and Profile Expectations and public Relations and Advertising Agencies on Job Applicants

Abstract

At present, Public Relations and Advertising companies usually set profile expectations in order to assess if an applicant is fit for a position in their company or not. There may be profile expectations set by several companies, but the relationship of these expectations to the type of work an applicant is vying for is worth establishing. Brandford Agency, a PR and Advertising company was studied to prove whether there is a connection between the profile expectations set by the company and the type of work the potential applicants may perform, once they are hired. The result of the interview with the HR head was compared to the survey answers of the current employees. The comparison shows that indeed, the employees more or less embody the set profile expectation and that they believe that most of these traits are significant in their line of work. Although some trait expectations may have full support from the respondents, one criterion still remains debatable. This is the preference of the company towards male applicants over females. With this, companies must realize that using subjective measures in assessing applicants must be supplemented with objectives ones that will make the applicant evaluation more accurate for the benefit of the applicant and the company as well.